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Email: qaisar.khan@fui.edu.pk

Dr. Qaisar Khan

Assistant Professor

Foundation University Islamabad

Dr. Qaisar Khan is a distinguished scholar specializing in Media, Cinema, and Cultural Studies. As an Assistant Professor in the Department of Arts and Media at Foundation University School of Science and Technology, Pakistan, he is recognized for his interdisciplinary expertise spanning media studies, film studies, cultural analysis, and Fine Arts.

His research delves into nationalism, ideology, representation, and the portrayal of the "Other" in cinematic narratives, exploring themes such as identity, patriotism, and societal attitudes toward nationalism. Dr. Khan’s work highlights the ideological messages embedded in visual and narrative storytelling, enriching our understanding of media’s role in shaping cultural and political perceptions.

In media and political communication, he examines satire’s role in shaping public opinion and critiquing political figures, particularly in Pakistan’s societal and political context. His studies on health communication analyze public service announcements (PSAs) for promoting health literacy and behavior change, focusing on persuasive techniques and audience targeting. Dr. Khan also investigates the digital transformation of journalism, exploring media convergence, audience engagement, and evolving business models.

In gender and cultural studies, Dr. Khan’s work addresses feminist themes, hegemonic structures, and representations of women’s empowerment and hegemonic masculinity in Pakistani cinema. His scholarship extends to postcolonial studies, examining cultural stereotypes, Islamophobia, and Orientalist perspectives in media, and their impact on geopolitics and identity construction. Additionally, his contributions to organizational and environmental studies focus on Green HRM practices and their role in fostering sustainable workplace behaviors.

Dr. Khan’s academic journey includes a Ph.D. in Media Studies from the University of Science Malaysia (USM), with a focus on representation, identity, and ideology in Hindi cinema, and an MA in Screen Studies from USM. He has taught and conducted research across diverse cultural contexts, including Pakistan and the UAE, where he established an art gallery and produced promotional videos and documentaries.

Dr. Khan has published extensively in prestigious national and international journals and conferences across key areas, including:
• Nationalism, Identity, and Postcolonial Perspectives• Ideology, Hegemony, and Gender Studies• Representation and Sociopolitical Dimensions• Media, Political Communication, and Public Engagement• Storytelling, Audience, and Visual Media
• Advertising and Persuasive Communication
• Health Communication and Literacy
• Digital Transformation in Media

Dr. Khan serves as a board reviewer for renowned journals, including the Quarterly Review of Film and Video (Taylor & Francis) and the Progressive Research Journal of Arts and Humanities (PRJAH). His work continues to advance the understanding of media’s intricate relationship with culture, society, and politics.

      • 1. Qaisar Khan, Kalimullah khan, Sher Akbar, Sundus Khan (2021) Health based public service messages on Pakistani television channels. Elementary Education Online, 20 (6), 148 157. doi:10.17051/ilkonline.2021.06.017 (X category) Elementary Education Online SCImagohttps://www.scimagojr.com › journalsearch. Scopus.

      • 2. Kalimullah, K., Arshad, M.A., Khan, Q. and Khan, S. (2019), "Empirical analysis of HPO framework in public sector organizations of Pakistan", International Journal of Public Leadership, Vol. 15 No. 2, pp. 78-93. https://doi.org/10.1108/IJPL-06-2018-0030This paper won global prestigious Emerald ‘Literati Awards’. It has selected as a Highly Commended Paper in the 2020. The editorial team said that it is one of the most exceptional pieces of work they saw throughout 2019. (X category) UK Scopus

      • 3. Khan, S., Arshad, M. A., Mahmood. A., Khan, Q., Kalimullah & Ahmed, Proposed Soul Management Model for Organizational Performance: An Islamic Perspective, Talent Development & Excellence Vol. 12, No. 2s, 2020, 3624-3634. http://www.iratde.com\ orKalimullah, & Ahmed. (2020). Proposed Soul Management Model for Organizational Performance: An Islamic Perspective. Talent Development & Excellence, 12(2s), 3624-3634. http://www.iratde.com Germany. Scopus based on 2020, SJR is 0.143Scopus indexed journal (Germany)

      • 4. Sher Baz & Khan, Q. (2018) Trump’s Afghanistan Policy: How Afghan mainstream media borrowed official US narratives to frame the myth of peace, Journal of Peace, Development & Communication, Volume 02-Issue 01.Doi: https://doi.org/10.36968/JPDC.2018.I01.05 (Y category)This can also be seen as:Khan, S. B., & Khan, Q. (2018). Trump’s Afghanistan Policy: How Afghan Mainstream Media Borrowed Official US Narratives to Frame the Myth of Peace. Collective Myths and Decivilizing Processes, 5, 169.

      • 5. Khan, Q., & Pahore, M. R. Ideology and Representation of the Nation: Aggressor and Transgressor in Film Sarfarosh. Progressive Research Journal of Arts and Humanities (PRJAH) Vol. 2, No. 1, 2020 ISSN: 2707-7314. (Y category)

      • 6. Khan, Q., Anayat, Rahman, S. I.U., & Anayat. F (2020) A Narrative Analysis of Political Satire on Pakistani Electronic Media. Global Mass Communication Review (GMCR), V (IV), 24-44. http://dx.doi.org/10.31703/gmcr.2020(V-IV).03hman (Y category) ICI World of Journals

      • 7. Khan, Q., Rahman, S. I. U., & Nudrat, A. (2020). Strategies and Persuasive Appeals in the Public Service Messages about Health Issues on Pakistani Television Channels. Global Mass Communication Review, (V-III), 54-72. https://doi.org/10.31703.gmcr.2020(V-III) .05 URL: http://dx.doi.org/10.31703/gmcr.2020(V-III).05(Y category) ICI World of Journals

      • 8. Pahore, M. R., Memon, S., & Khan, Q. (2021). Fall or Rise? Mapping the Development of Traditional and Digital Newspapers. Progressive Research Journal of Arts & Humanities (PRJAH), 3(1), (Y category)

      • 9. Qaisar Khan, Kalimullah Khan, Mudassir Hussain, Sher Akbar, Sundus Khan, Feminism, Hegemony and Empowerment in Pakistani Selected Films, Palarch’s Journal of Archaeology Of Egypt/Egyptology 18(8). ISSN 1567-214x.PJAEE, 18(8) (2021). https://archives.palarch.nl/index.php/jae/article/view/8836(X category)

      • 10. Khan, Q., Akbar, S., & Tauseef, K. (2022). Perception about Body Image Media Advertisements among Female Students in Twin Cities, Pakistan. Global Social Sciences Review (GSSR), VII (II), 46-56. https://doi.org/10.31703/gssr.2022(VII-II).05(Y category) ICI World of Journals

      • 11. Khan, Q., Akbar, S., & Zafar, J. (2022). Analysis of Audiences’ uses and Gratifications in the Selected Pakistani Urdu Films. Global Regional Review (GRR), VII (II), 11-23. https://doi.org/10.31703/grr.2022 (VII-II).02(Y category) ICI world of journals

      • 12. Khan, Q., Akbar, S., & Inam, Z. B. (2022). Awarding of Citizenship to Afghan and Bengali Refugees: a Comparative Analysis of Pakistan's Print and Social Media Frames. Global Digital & Print Media Review, V(I), 63-74. https://doi.org/10.31703/gdpmr.2022(V-I).07 (Y category)

      • 13. Khan K, Shams MS, Khan Q, Akbar S and Niazi MM (2022) Relationship Among Green Human Resource Management, Green Knowledge Sharing, Green Commitment, and Green Behavior: A Moderated Mediation Model. Front. Psychol. 13:924492. doi: 10.3389/fpsyg.2022.924492(W category) Scopus

      • 14. Khan, K., Khan, Q., Jalaly, S., Shams, M. S., & Shah, T. A. (2022). Green Human Resource Management and Green Service Behaviour in Organisations: Examining Underlying Mechanism. South Asian Journal of Human Resources Management, 23220937221119908. https://doi.org/10.1177/23220937221119(X category) Scopus

      • 15. Kalimullah Khan, Qaisar Khan, Syed Hassan Jamil & Sher Akbar (2024) A study on high performance organization framework and organization performance: lens of dynamic capability theory, Cogent Business & Management, 11:1, 2285415, DOI: 10.1080/23311975.2023.2285415(X category) Scopus

    • - Media
    • - Cinema
    • - Cultural Studies / Fine Arts
    • - 2015 University of Science Malaysia (USM)
      Doctor of Philosophy: Cross-cultural Studies (Cinema, Media, Culture)
      Research Topic: A Narrative Study on the Representation of Cross Border Terrorism in the Selected Bollywood Films
    • - 2006 University of Science Malaysia
      Master of Communication: Screen Studies (Film and Television)
      Thesis Title: Satyajit Ray and his Cinematic Style: A Case Study of Pather Panchali
    • - 1997 Indus Valley School of Arts and Architecture Karachi, Pakistan
      Bachelor of Fine Arts
    • - 1990 Islamia College, University of Peshawar, Pakistan
      Bachelor of Science
  • MS:
    • Media
    • Culture and Society
    • Advanced Development Communication
    • Approaches to Mass Communication
    • Digital Media
    BS:
    • Media Studies
    • Directing for camera (Film Direction theory and practice)
    • Basic Drawing
    • Landscape Drawing
    • History of Western Arts