<!--PROFILEDATA
profileurl=
profilepic=https://fusst.fui.edu.pk/images/arts-media-related-photos/12211.jpg
name=Dr. Nadira Khanum
designation=A/HoD , Assistant Professor
email=nadirakhanum@fui.edu.pk
office=FUSST Campus
bio=Dr. Nadira Khanum is an academician specializing in Media and Communication, focusing on contemporary media theory, digital culture, and the study of media effects. Her research areas include (not limited to): how evolving digital platforms and content shape public perception and behavior. Passionate about teaching, she contributes to shaping critical media discourse by engaging students with key theoretical frameworks and the measurable impacts of media in contemporary society.
edu=PhD Media & Communication | IIUI\nMS Media & Communication | IIUI\nBachelor's of Computer Arts
res=Media Effects, Media Literacy, New Digital Media, Opinion Formation, Animation, Film, and Electronic Media
patents=
journals=Hussain, S. A., & Khanum, N. (2024). Effects of Exposure to Animated Videos of Dental Procedures on Patient’s Anxiety and Decision-Making: An Experimental Study. Qlantic Journal of Social Sciences and Humanities, 5(4), 188-197.\nRashid, N., Khanum, N., & Raheem, F. (2024) The Effect of Animation as a Teaching Tool on Students’ Learning–an Experimental Study. Media Literacy and Academic Research, 7(1), 129-144. \nKhanum, N., Jamil, M. H., & Khan, F. R. (2023). Television Violence in Prime-Time Dramas in Pakistan: A Study of Type, Amount and Perpetrator Attributes in Violence. The Dialogue, 18(3), 33-52. \nKhan, S., & Khanum, N. (2023). MOTIVES OF SOCIAL MEDIA USE: A STUDY OF TOURISTS OF SWAT. PAKISTAN, 63(1), 153-183. \nKhanum, N., & Khan, F. R. (2022). A STUDY ON OPINION DISTRIBUTION ON COVID 19 VACCINATION IN PAKISTAN: TRADITIONAL AND SOCIAL MEDIA AS PREDICTORS OF OWN OPINION. PAKISTAN, 60(1), 125-143 \nKhanum, N., & Shahid, H. (2021). Crisis News And Online Public Sphere: A Discourse Analysis Of Facebook Comments On News Stories About Aylan Kurdi. Ponte, 77(12/1). \nNazar, A., Khanum, N., & Khan, F. R. (2021). Female Politicians And Pakistani Media: A Content Analysis Of English And Urdu Newspapers. Media Literacy and Academic Research, 4(2), 235-251. \nKhan, F., & Khanum, N. (2021). Need Assessment through Animation in TV Food Advertisements: An Experimental Study. Journal of Behavioral Sciences, 31(2).\nKhanum, N., & Khan, F. R. (2020). Islamophobia and Digital Spaces: Case of Twitter Response on News Stories of Manchester Attack 5/22. Ponte, 76(4/1). \nKhanum, N., Shareef, A., & Khanam, F. (2015). The Effects of Animation in TV Commercials on Information Recall. Academic Research International, 6(3), 349-358. \nShareef, A., & Khanum, N. (2015). The level of autonomy of journalists in their jobs: A case study of Rawalpindi and Islamabad journalists. Academic Research International, 6(3), 115-123.
books=
bookchap=
conferences=Paper Presented at “Design Futures: Culture, Technology & Sustainability”, October 2025 at Fatima Jinnah Women University. Title: The Role Of Digital Visualization In Pedagogy: An Experimental Study On Technology-Enhanced Learning\nPaper Presented at “Design Futures: Culture, Technology & Sustainability”, October 2025 at Fatima Jinnah Women University. Title: Rhythms Of Identity: Pakistani Diss Tracks, Youth Culture, And Aggression\nPaper Presented at ICMAC May 2024 at Foundation University, Islamabad, Pakistan. Title: Student Learning Through Animation\nPaper Presented at 2nd International Conference of Social Sciences- Contemporary World Challenges and Transformation 2023. RWU, Pakistan. Title: Effectiveness of Animation as a Pedagogical Tool: An Experimental Study \nPaper Presentation at ICMAC Sep 2022 at Foundation University, Islamabad, Pakistan. Title: Framing of Female Politicians: A Content Analysis of English and Urdu Newspapers\nPaper Presented at 3rd International Conference of Social Sciences, Contemporary World: Challenges and Transformations, 2024. Title: Effects of Exposure to Animated Videos of Dental Procedure on Patients’ Anxiety and Decision-Making: An Experimental Study
projects=Media Use and Public Opinion on Issues of National Importance:   A Study of Mass Media Effects
ugcourses=Research Methods in Communication \nTheories of Communication\nAdvertising and PR\nInternational Communication\nMedia Management and Marketing \nVideo Production
pgcourses=Postgraduate Supervision: \n\nPerkha Asad Khan (2024- Relationship between Dimensions of Creativity of Advertising, Attitude of Viewers, and Recall of Ad)\nSyeda Asma Hussain (2024-Effects of Exposure to Animated Videos of Dental Procedure on Patients’ Anxiety and Decision-Making: An Experimental Study)\nAneela Abbas (2024- Unveiling the spiral of silence: examining the relationship between fear of social isolation and willingness to self-censorship)\nNida Rashid (2023-Effects of the Use of Animated Videos as a Teaching Tool on Students’ Learning)\nSajjad Khan (2022- Motives of Social Media Use: A Study of Tourists of Swat)\nM.Hassan Jamil (2021-Violence in Primetime Dramas: A Content Analysis of GEO, ARY, HUM)\nAlmas Nazar (2020- Framing of Female Politicians: A Content Analysis of English and Urdu Newspapers)\nFeroza Khan (2019- Need Assessment of Audience through Animation in TV Food Advertisements: A Pakistani Perspective)
fuiservices=Assistant Professor | Jan 2018 to Date | FUI (FUSST)\nSenior Lecturer | August 2015 to Dec 2017 | FUI (RWP Campus)\nLecturer | April 2012 to July 2015 | FUI (RWP Campus)\n\nAdministrative Experience:\nA/Head of Department Arts and Media | October 2025- Date\nUndergraduate In charge | BCA +BSMC |April 2019- August 2020 | FUI (RWP Campus)\nProgram Manager | BSMC |June 2012- March 2019| FUI (RWP Campus)
otherservices=Reviewer MLAR (Media Literacy and Academic Research) - X Category International Journal (ESCI Indexed)\nReviewer (June 2025) 5th International Conference on Global Innovation and Collaboration for a Sustainable Future: Shaping the Future of Business, Technology, and Society, held in the UAE in October 2025
orcid=https://orcid.org/0000-0002-4752-2397
googlesch=https://scholar.google.com/citations?user=GJZyNWMAAAAJ&hl=en
filename=Dr Nadira Khanum.html
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    <h3>Contact</h3>
    <p><b>Email:</b> <a href="mailto:nadirakhanum@fui.edu.pk">nadirakhanum@fui.edu.pk</a></p>
    <p><b>Office Location:</b> FUSST Campus</p>
    <h3>Education</h3>
    <p><ul><li>PhD Media &amp; Communication | IIUI</li></ul></p>
    <h3>Area of Expertise</h3>
    <p><ul><li>Media Effects, Media Literacy, New Digital Media, Opinion Formation, Animation, Film, and Electronic Media</li></ul></p>
    <h3>Research Profiles</h3>
    <p><b><a href="https://orcid.org/0000-0002-4752-2397" target="_blank" rel="noopener noreferrer"><img src="https://orcid.org/assets/icons/favicon.ico" height="15px" width="15px"> ORCID</a></b></p>
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        <h2>Dr. Nadira Khanum</h2>
        <p><b>A/HoD , Assistant Professor</b></p>
        <p>Department of Arts & Social Sciences</p>
        <p><b><strong>Foundation University Islamabad</strong></b></p>
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      <p>Dr. Nadira Khanum is an academician specializing in Media and Communication, focusing on contemporary media theory, digital culture, and the study of media effects. Her research areas include (not limited to): how evolving digital platforms and content shape public perception and behavior. Passionate about teaching, she contributes to shaping critical media discourse by engaging students with key theoretical frameworks and the measurable impacts of media in contemporary society.</p>
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      <p><ul><li>PhD Media &amp; Communication | IIUI</li><li>MS Media &amp; Communication | IIUI</li><li>Bachelor's of Computer Arts</li></ul></p>
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          <p><ol><li>Hussain, S. A., &amp; Khanum, N. (2024). Effects of Exposure to Animated Videos of Dental Procedures on Patient’s Anxiety and Decision-Making: An Experimental Study. Qlantic Journal of Social Sciences and Humanities, 5(4), 188-197.</li><li>Rashid, N., Khanum, N., &amp; Raheem, F. (2024) The Effect of Animation as a Teaching Tool on Students’ Learning–an Experimental Study. Media Literacy and Academic Research, 7(1), 129-144.</li><li>Khanum, N., Jamil, M. H., &amp; Khan, F. R. (2023). Television Violence in Prime-Time Dramas in Pakistan: A Study of Type, Amount and Perpetrator Attributes in Violence. The Dialogue, 18(3), 33-52.</li><li>Khan, S., &amp; Khanum, N. (2023). MOTIVES OF SOCIAL MEDIA USE: A STUDY OF TOURISTS OF SWAT. PAKISTAN, 63(1), 153-183.</li><li>Khanum, N., &amp; Khan, F. R. (2022). A STUDY ON OPINION DISTRIBUTION ON COVID 19 VACCINATION IN PAKISTAN: TRADITIONAL AND SOCIAL MEDIA AS PREDICTORS OF OWN OPINION. PAKISTAN, 60(1), 125-143</li><li>Khanum, N., &amp; Shahid, H. (2021). Crisis News And Online Public Sphere: A Discourse Analysis Of Facebook Comments On News Stories About Aylan Kurdi. Ponte, 77(12/1).</li><li>Nazar, A., Khanum, N., &amp; Khan, F. R. (2021). Female Politicians And Pakistani Media: A Content Analysis Of English And Urdu Newspapers. Media Literacy and Academic Research, 4(2), 235-251.</li><li>Khan, F., &amp; Khanum, N. (2021). Need Assessment through Animation in TV Food Advertisements: An Experimental Study. Journal of Behavioral Sciences, 31(2).</li><li>Khanum, N., &amp; Khan, F. R. (2020). Islamophobia and Digital Spaces: Case of Twitter Response on News Stories of Manchester Attack 5/22. Ponte, 76(4/1).</li><li>Khanum, N., Shareef, A., &amp; Khanam, F. (2015). The Effects of Animation in TV Commercials on Information Recall. Academic Research International, 6(3), 349-358.</li><li>Shareef, A., &amp; Khanum, N. (2015). The level of autonomy of journalists in their jobs: A case study of Rawalpindi and Islamabad journalists. Academic Research International, 6(3), 115-123.</li></ol></p>
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          <p><ol><li>Paper Presented at “Design Futures: Culture, Technology &amp; Sustainability”, October 2025 at Fatima Jinnah Women University. Title: The Role Of Digital Visualization In Pedagogy: An Experimental Study On Technology-Enhanced Learning</li><li>Paper Presented at “Design Futures: Culture, Technology &amp; Sustainability”, October 2025 at Fatima Jinnah Women University. Title: Rhythms Of Identity: Pakistani Diss Tracks, Youth Culture, And Aggression</li><li>Paper Presented at ICMAC May 2024 at Foundation University, Islamabad, Pakistan. Title: Student Learning Through Animation</li><li>Paper Presented at 2nd International Conference of Social Sciences- Contemporary World Challenges and Transformation 2023. RWU, Pakistan. Title: Effectiveness of Animation as a Pedagogical Tool: An Experimental Study</li><li>Paper Presentation at ICMAC Sep 2022 at Foundation University, Islamabad, Pakistan. Title: Framing of Female Politicians: A Content Analysis of English and Urdu Newspapers</li><li>Paper Presented at 3rd International Conference of Social Sciences, Contemporary World: Challenges and Transformations, 2024. Title: Effects of Exposure to Animated Videos of Dental Procedure on Patients’ Anxiety and Decision-Making: An Experimental Study</li></ol></p>
        </div>
        <div class="vtab-content" id="projects">
          <p>Media Use and Public Opinion on Issues of National Importance:   A Study of Mass Media Effects</p>
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          <p><ul><li>Research Methods in Communication</li><li>Theories of Communication</li><li>Advertising and PR</li><li>International Communication</li><li>Media Management and Marketing</li><li>Video Production</li></ul></p>
        </div>
        <div class="vtab-content" id="pgcourses">
          <p><ul><li>Postgraduate Supervision:</li><li>Perkha Asad Khan (2024- Relationship between Dimensions of Creativity of Advertising, Attitude of Viewers, and Recall of Ad)</li><li>Syeda Asma Hussain (2024-Effects of Exposure to Animated Videos of Dental Procedure on Patients’ Anxiety and Decision-Making: An Experimental Study)</li><li>Aneela Abbas (2024- Unveiling the spiral of silence: examining the relationship between fear of social isolation and willingness to self-censorship)</li><li>Nida Rashid (2023-Effects of the Use of Animated Videos as a Teaching Tool on Students’ Learning)</li><li>Sajjad Khan (2022- Motives of Social Media Use: A Study of Tourists of Swat)</li><li>M.Hassan Jamil (2021-Violence in Primetime Dramas: A Content Analysis of GEO, ARY, HUM)</li><li>Almas Nazar (2020- Framing of Female Politicians: A Content Analysis of English and Urdu Newspapers)</li><li>Feroza Khan (2019- Need Assessment of Audience through Animation in TV Food Advertisements: A Pakistani Perspective)</li></ul></p>
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          <p><ul><li>Assistant Professor | Jan 2018 to Date | FUI (FUSST)</li><li>Senior Lecturer | August 2015 to Dec 2017 | FUI (RWP Campus)</li><li>Lecturer | April 2012 to July 2015 | FUI (RWP Campus)</li><li>Administrative Experience:</li><li>A/Head of Department Arts and Media | October 2025- Date</li><li>Undergraduate In charge | BCA +BSMC |April 2019- August 2020 | FUI (RWP Campus)</li><li>Program Manager | BSMC |June 2012- March 2019| FUI (RWP Campus)</li></ul></p>
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          <p><ul><li>Reviewer MLAR (Media Literacy and Academic Research) - X Category International Journal (ESCI Indexed)</li><li>Reviewer (June 2025) 5th International Conference on Global Innovation and Collaboration for a Sustainable Future: Shaping the Future of Business, Technology, and Society, held in the UAE in October 2025</li></ul></p>
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