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Email: imran.bashir@fui.edu.pk

Office Location: Professional Development Centre

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Dr. Imran Bashir Dar

Associate Professor

Faculty of Management Sciences

Foundation University Islamabad

Dr. Imran Bashir Dar brings 16 years of corporate consultancy, training, and research experience, complemented by 13 years of post-MPhil university teaching and training, including 3.5 years to PhD scholars. His expertise is rooted in 11 years of strategic human resource management, encompassing talent acquisition, leadership development, performance management, HR analytics, and organisational development. He has led multiple strategic committees, developed 27 indigenous policies for NBEAC accreditation, created the Charter and SOPs for the Professional Development Centre (PDC) at Foundation University Islamabad, and serves as Committee Chairperson for Strategic HR Direction. He contributed to curriculum by successfully designing 9 courses at undergraduate and 14 courses at post graduate level and taking part in exhaustive revamping of BBA and MBA programme. A Master Trainer in Marketing, HRM, and Corporate Social Responsibility, and Lead Trainer for Management 360 and Industry 4.0, his training portfolio spans corporate capacity building, leadership, digital transformation, SDGs, branding, knowledge management, and integrated management. He holds MBA and MPhil from Karlstad University's AACSB-accredited business school in Sweden, where he interacted with scholars from over 97 countries and was the curriculum committee member. His international exposure includes six countries (Sweden, Finland, Norway, KSA, Thailand), education across Pakistan, KSA, and Sweden, and work experience in Pakistan, Sweden, and Thailand. In 2025, he delivered four fully sponsored international training programmes in Bangkok (80 sessions, 5-star rating), covering strategic growth, public relations, event management, crisis communication, digital transformation, data-driven marketing, and Banking 4.0. He is a registered instructor with Pearson Education USA and McGraw-Hill USA, and a registered trainer with NAHE HEC, NAVTTC, BCTCI Thailand, and numerous organisations. A member of AMA and SHRM, he has conducted 70+ intensive competency-building programmes, including ToT/MoT for public and private sectors. He has served as Chief Trainer for Punjab Police College Sihala, ECO Postal Staff College, WAPDA Administrative Staff College, and NAHE HEC. He has trained across 38 business administration domains (14 marketing-specific) at undergraduate and postgraduate levels. As a mentor, he has guided 221 business plans submitted to FUBIC, launching of 31 startups generating PKR 15M in revenue and securing PKR 8.5M seed money. He was the Manager and Advisor for two successful NBEAC Accreditations at Foundation University Islamabad. A prolific scholar, he has published 22 research papers, presented at 6 international conferences, and contributed 3 book chapters with Qatar University Press (ranked 3rd in the Arab World in THE Ranking 2026).

  1. Mentored two Patents filed by MBA students for Neutraceuticals

  1. Impact Factor
  2. 1. Abbas, J., Mamirkulova, G., Al-Sulaiti, I., Al-Sulaiti, K.I. and Dar, I.B. (2024), "Mega-infrastructure development, tourism sustainability and quality of life assessment at world heritage sites: catering to COVID-19 challenges", Kybernetes, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/K-07-2023-1345 [Impact Factor: 2.5, Q1] [HJRS: W Bronze]
  3. 2. Shahzad, M. B., Dar, I. B., & Wazirali, R. (2023). The Fear of the Known and Unknown in Being the Sustainable Business: Environmental Concern Reflected by Axfood (Sweden). Sustainability, 15(6), 5467. https://doi.org/10.3390/su15065467 [Impact Factor: 3.889, Q1] [HJRS: W Silver]
  4. ABDC Ranked
  5. 3. Shahzad, M.B., Wazirali, R., Dar, I.B., Khoshaim, L.S. (2023): Training Humanitarian Workers Through E-Learning during a Pandemic: A Journey Towards a Sustainable World. World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 19, No. 3/4, pp. 79–95. [Q1, HJRS: X]
  6. 4. Abid, M. F., Siddique, J., Gulzar, A., Shamim, A., Dar, I. B., & Zafar, A. (2022). Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services. Journal of Promotion Management, 1-33. [Q2, HJRS: X]
  7. 5. Awais, M., Sulehri, N.A., Dar, I.B., Mohsin, M., Rehman & K.U. Estes, J. (2021). ANTECEDENTS OF OPTIMISM BIAS OF INVESTORS IN THE STOCK MARKET OF PAKISTAN ALONG WITH THE SCALE DEVELOPMENT OF OPTIMISM BIAS. Academy of Strategic Management Journal, 20(3), 1-32. [HJRS: Y]
  8. 6. Dar, I. B., Khan, M. B., Khan, A. Z., & Mujtaba, B. G. (2021). A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?. Journal of Marketing Analytics, 1-20. [Q1, HJRS: X]
  9. 7. Dar, I. B., Bashir Khan, P. D., Shafiq, D., & Ali, M. (2021). Marketing Analytics Capability and ERP Systems Implementation: Theoretical Framework and Case Study. Journal of Contemporary Issues in Business and Government, 27(1), 4137-4150. [HJRS: Y]
  10. HEC Recognised- HJRS
  11. 8. Sulehri, N., Awais, A., Dar, I. B., & Uzair, A. (2021). Big Five Personality Traits on Project Success in marketing-oriented Organizations: Moderation of Leader-Member Exchange. Foundation University Journal of Psychology, 5(2). 47-54 [HJRS: Y Category]
  12. 9. Hussain, S., & Dar, I. B. (2020). Comments on “The nature of theory in information systems”. Future Business Journal, 6(1), 1-3. [Emerging Sources Citation Index (ESCI)] [HJRS: Y Category, WoS]
  13. 10. Kiani, O. I., Awais, M., Ahmed, W., Dar, I. B., & Shafiq, M. (2020). The role and analysis of Microfinance Banks in Pakistan. Foundation University Journal of Business & Economics, 5(1), 34-62. [HJRS: Y Category]
  14. 11. Dar, I. B., Khan, A. Z., & Kashif, S. (2020). Exploring the Marketing Analytics Practices in Cement Industry: A Case Study Approach for a Cement Company Associated with Indigenous Conglomerate. Global Management Sciences Review, V(IV), 10-22. [HJRS: Y Category]
  15. 12. Hussain, S., Malik, S. J., & Dar, I. B. (2023). Organizational Justice Research Variables and Outcomes: A Comprehensive Review of Literature. International Review of Basic and Applied Sciences (IRBAS), 11, 31-45. [HJRS/HEC: Y Category]
  16. 13. Dar, I. B., Khan, M. N., & Ali, M. (2023). Marketing Analytics Implementation Strategies Exploration for Organizational Transformation at Askari Cement: A Case Study Analysis. South Asian Review of Business and Administrative Studies (SABAS), 5(1), 17–26. https://doi.org/10.52461/sabas.v5i1.1838. [HJRS: Y Category]
  17. 14. Dar, I., Rana, A. U. R., & Nasir, I. (2023). Marketing Analytics Theoretical Development and Trends: The Journey of Defining Marketing Analytics. Research Journal for Societal Issues, 5(1), 54–70. https://doi.org/10.56976/rjsi.v5i1.57 [HJRS: Y Category]
  18. 15. Malik, M. U., Malik, Q. A., & Dar, I. B (2023). Advertisement and Consumer Buying Behaviour: A Case of Firm’s Financial Performance in Pakistan, Turkey and Malaysia. Journal of Law & Social Studies (JLSS), 5(2), 322-337. [HJRS: Y Category]
  19. 16. Malik, Q. A., Dar, I. B., & Noor, W. (2024). Tourism and Hospitality in terms of Analytics, Industry 4.0 and Public Value: A Mini Bibliometric Review. Journal of Law Social Studies (JLSS), 6(1), 54-63.
  20. 17. Abid, M. F., Siddique, J., Gulzar, A., Dar, I. B., Mazhar, M., & Nadeem, M. A. (2024). THE ROLE OF WEB STORE STIMULI ON CUSTOMERS' IMPULSE BUYING BEHAVIOUR THROUGH BRAND PERCEPTION. International Journal of Management Studies, 31(2), 431-468. [HJRS: Y Category, WoS]
  21. 18. Dar, I. B., Baig, M. A., & Shahzad, M. B. (2025). E-learning and artificial intelligence with students’ perspective: a business sciences orientation backed bibliometric and systematic literature review. The Global Management Journal for Academic & Corporate Studies, 15(1), 57-75. [HEC: Y Category]
  22. 19. Khan, A. W., Baig, M. A., & Dar, I. B. (2025). Restoring Supplier Relationships in the Pakistani Telecom Industry: A Case Study on Retention Strategies Post-Disruption. BJMT, 8(2). [HEC: Y Category]
  23. 20.Qadir, A., Baig, M. A., & Dar, I. B. (2025). Strategic Approaches to Managing Independent Power Producers in Pakistan: Addressing Capacity Charges and Advancing SDG-7 through Innovation 4.0. Pakistan Journal of Engineering and Technology, 8(1), 64-72. [HEC: Y Category]
  24. 21.Dar, I. B., Malik, Q. A. ., & Baig, M. A. . (2025). Leveraging Marketing Analytics for Digital Transformation: A Case Study of Pakistan’s Cement Industry. International Journal of Experiential Learning & Case Studies, 10(1), 94-132. https://doi.org/10.22555/ijelcs.v10i1.1362 [HEC: Y Category]
  25. 22.Qureshi, F. A., Baig, M. A., Dar, I. B., & Malik, Q. A. (2025). Corporate Social Responsibility in Pakistan’s Banking Sector: A Critical Analysis, SDG Alignment and Way Forward. Pakistan Business Review, 27(2), 189-199. https://doi.org/10.22555/pbr.v27i2.1390 [HEC: Y Category]

  1. Coauthored Book published by Qatar University Press: https://qspace.qu.edu.qa/handle/10576/63208

  1. 1. Third Riyadh Humanitarian Forum, 20-21 February 2023 in Riyadh, at the Crowne Plaza Hotel and Conference Center – RDC (https://rihf.ksrelief.org/) Saudi Arabia. Article: “Training Humanitarian Workers through E-Learning during Pandemic: a journey towards a Sustainable World”. Authors: Muhammad Babar Shahzad and Dr. Imran Bashir Dar
  2. 2. Abid, Muhammad Farrukh, Siddique, Junaid, Gulzar, Amir, Shamim, Amjad, Dar, Imran Bashir & Zafar, Aimen (2021) The Role of Customer Relationship Management Practices and Technology Alignment towards Customers' Loyalty: Mediating Role of Trust and Commitment; Business Law, and Management (BLM2): International Conference on Advanced Marketing (ICAM4) An International Joint e-Conference-2021 Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.Pag.389. http://repository.kln.ac.lk/handle/123456789/23660
  3. 3. International Journal of Arts & Sciences (IJAS) International Conference for Business and Economics, which was held at the University of London Union, Malet Street, London WC1E 7HY, 6 to 9 November 2018, UK. Article titled “Impact of Mobile Phone Involvement on EWOM through Location-Based Information Sharing Motivation with Moderating Role of Platform Credibility”.
  4. 4. 24th Nordic Academy of Management conference (Nordiska Företagsekonomiska Föreningen / NFF), at Nord University Business School, 23 -25 August 2017, Bodo, Norway; &
  5. 5. 15th European Congress of Psychology, Amsterdam, the Netherlands, July 11- 14, 2017. Article titled “The curvilinear relationship between job complexity and work outcomes: Moderating role of psychological capital”.
  6. 6. 31st International Congress of Psychology (ICP, 2016) July 24-29, 2016 Pacifico Yokohama, Yokohama, Japan. OR28-66-2: “Psychological capital as moderator in the curvilinear shaped relationship between job autonomy and job stress”.

  • 1. Consumer Behaviour
  • 2. Principles of Marketing
  • 3. Marketing Theory and Practice
  • 4. Brand Management
  • 5. Advertising
  • 6. Business Research Methods
  • 7. Human Resource Management
  • 8. Computer applications to business
  • 9. Business Policy
  • 10. Marketing Analytics
  • 11. Business Communication
  • 12. Marketing Intelligence
  • 13. Entrepreneurship
  • 14. Performance Management
  • 15. Recruitment, Selection, Induction
  • 16. Small Business Management
  • 17. Human Resource Management
  • 18. Principles of Management
  • 19. Introduction to Business
  • 20. E-Commerce

  • PhD/MS
  • 1. Cases in Management
  • 2. Special Topics in Marketing
  • 3. New Product Development
  • 4. Enterprise Resource Planning
  • 5. Corporate Social Responsibility
  • 6. Business Model Innovation & Strategy
  • MS/MBA/M.Com.
  • 1. Strategic Marketing
  • 2. Global Marketing
  • 3. Advertisement in Contemporary Society
  • 4. Marketing Management
  • 5. Strategic Brand management
  • 6. Sales Management
  • 7. Integrated Marketing Communication
  • 8. Business Studies in Marketing
  • 9. Strategic Marketing Management
  • 10. Retail Marketing
  • 11. Strategic Management
  • 12. Services Marketing

  • 1. Developing Charter, SOP, Annual Calendar, Training Calendar, Talent Pool and secured 4 fully sponsored international training programmes for Professional Development Centre (PDC)
  • 2. Two times successful Accreditation from National Business Accreditation Council (NBEAC) as the Manager and an Advisor afterwards
  • 3. Post Graduate Programme Coordinator, Manager, Advisor, Committee member
  • 4. Marketing Strategy development for Foundation University Islamabad
  • 5. Secured full sponsorship for the Faculty of Management Sciences Open House
  • 6. Member of Board of Studies and Board of Faculty
  • 7. Member of Committees for Admissions, Skills Department strategy, Departmental Reviews, Curriculum, FMS Review, FMS SDGs and STREAM Mapping, Entrepreneurial EXPO, Open House
  • 8. MS Thesis Supervisions, Final Year Project Advisor and Evaluator, Internal PhD Evaluator
  • 9. 221+ Business Plan submissions to Foundation University Business Incubation Centre (FUBIC)
  • 10. 30+ successful business StartUps launched
  • 11. Students’ contribution was PKR 15 M revenue
  • 12. Securing 2nd position at NIC Peshawar and Ambassadorship of NIC Islamabad
  • 13. Training of incubatees and participation of FMS students as incubatees
  • 14. Aggressive participation in 1st, 2nd, 3rd, 4th, 5th Cohorts
  • 15. The FUBIC business plan template was made compulsory in the entrepreneurship course across FMS
  • 16. Entrepreneurship Society: Aggressive awareness/promotion campaigns across FUSST and beyond for FUBIC
  • 17. Active participation in all activities of FUBIC, being the custodian of entrepreneurial sense and spirit
  • 18. Nine (9) undergraduate courses designed: Sustainability in Business Modelling (ENP803); Systems Thinking (ENP804); Business Pitches Coaching (ENP805); NGO Marketing: People, Process and Planet (MKT409); Marketing 4.0: Applications and Theory for Data Science (MKT410); Personal Branding (MKT414); Marketing Analytics (MSC3515); Digital Marketing (MKT411); Marketing Intelligence (MSC4517).
  • 19. Fourteen (14) Post Graduate courses designed: Business Venture Proposal Writing (ENP407); Lean Start-Up (ENP408); Family Business Management (ENP409); Ideation (ENP410); Personal Branding (ENP411); Intellectual Property Rights (ENP412); NGO StartUp Management (ENP413); Agile Management (ENP414); Investment Management (ENP415); Digital Marketing: Cases in the disruptive era (MKT805); Marketing Analytics and Metrics: Web of Quants 4.0 (MKT806); Marketing Analytics (MKT807); Data Driven Marketing 4.0 (MSC6517); Marketing Analytics (MKT807).

  • Consultancy Projects
  • 5 Consultancy projects that ranged from marketing research , internal funding, accreditation to StartUp Ecosystem.
  • Training Programmes
  • 1. 100+ trainings in the last 20 years.
  • 2. 4 fully sponsored international training programmes in Bangkok (80 sessions, 5-star rating)
  • 3. Dr. Dar has designed and delivered 70+ intensive competency‑building programmes in Strategic HRM, talent management, leadership development, performance management, Data Driven HR, and organisational development for public and private sector clients, including police, civil servants, and corporate executives.