Amina Tariq a Lecturer in the Department of Tourism and Hospitality, holds an M.Phil degree in Asian Studies from Quaid-i-Azam University, Islamabad, a qualification that deepened my understanding of the region’s diverse cultural and historical landscape. My research is anchored in the dynamic relationship between art, heritage, and tourism, focuses particularly on how sustainable tourism practices can serve as a powerful tool for cultural preservation in Pakistan. .With three research publications I contributes to scholarly discourse on heritage tourism, site interpretation, and community-based approaches to conservation.