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Email: qaisar.khan@fui.edu.pk

Office Location: SSB

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Dr. Qaiser Khan

Assistant Professor

Department of Arts & Social Sciences

Foundation University Islamabad

Dr. Qaisar Khan is a distinguished scholar specializing in Media, Cinema, and Cultural Studies. As an Assistant Professor in the Department of Arts and Media at Foundation University School of Science and Technology, Pakistan, he is recognized for his interdisciplinary expertise spanning media studies, film studies, cultural analysis, and Fine Arts.

His research delves into nationalism, ideology, representation, and the portrayal of the "Other" in cinematic narratives, exploring themes such as identity, patriotism, and societal attitudes toward nationalism. Dr. Khan’s work highlights the ideological messages embedded in visual and narrative storytelling, enriching our understanding of media’s role in shaping cultural and political perceptions.

In media and political communication, he examines satire’s role in shaping public opinion and critiquing political figures, particularly in Pakistan’s societal and political context. His studies on health communication analyze public service announcements (PSAs) for promoting health literacy and behavior change, focusing on persuasive techniques and audience targeting. Dr. Khan also investigates the digital transformation of journalism, exploring media convergence, audience engagement, and evolving business models.

In gender and cultural studies, Dr. Khan’s work addresses feminist themes, hegemonic structures, and representations of women’s empowerment and hegemonic masculinity in Pakistani cinema. His scholarship extends to postcolonial studies, examining cultural stereotypes, Islamophobia, and Orientalist perspectives in media, and their impact on geopolitics and identity construction. Additionally, his contributions to organizational and environmental studies focus on Green HRM practices and their role in fostering sustainable workplace behaviors.

Dr. Khan’s academic journey includes a Ph.D. in Media Studies from the University of Science Malaysia (USM), with a focus on representation, identity, and ideology in Hindi cinema, and an MA in Screen Studies from USM. He has taught and conducted research across diverse cultural contexts, including Pakistan and the UAE, where he established an art gallery and produced promotional videos and documentaries.

Dr. Khan has published extensively in prestigious national and international journals and conferences across key areas, including:
• Nationalism, Identity, and Postcolonial Perspectives• Ideology, Hegemony, and Gender Studies• Representation and Sociopolitical Dimensions• Media, Political Communication, and Public Engagement• Storytelling, Audience, and Visual Media
• Advertising and Persuasive Communication
• Health Communication and Literacy
• Digital Transformation in Media

Dr. Khan serves as a board reviewer for renowned journals, including the Quarterly Review of Film and Video (Taylor & Francis) and the Progressive Research Journal of Arts and Humanities (PRJAH). His work continues to advance the understanding of media’s intricate relationship with culture, society, and politics.

  1. 1. Qaisar Khan & Kalimullah Khan (2026) Nationalism and social change: Muslim terrorism in selected Bollywood films, Cogent Arts & Humanities, 13:1, 2599635, DOI: 10.1080/23311983.2025.2599635 To link to this article: https://doi.org/10.1080/23311983.2025.2599635
  2. 2. Qaisar Khan, Kalimullah khan, Sher Akbar, Sundus Khan (2021) Health based public service messages on Pakistani television channels. Elementary Education Online, 20 (6), 148 157. doi:10.17051/ilkonline.2021.06.017 (X category) Elementary Education Online SCImagohttps://www.scimagojr.com › journalsearch. Scopus.
  3. 3. Kalimullah, K., Arshad, M.A., Khan, Q. and Khan, S. (2019), "Empirical analysis of HPO framework in public sector organizations of Pakistan", International Journal of Public Leadership, Vol. 15 No. 2, pp. 78-93. https://doi.org/10.1108/IJPL-06-2018-0030This paper won global prestigious Emerald ‘Literati Awards’. It has selected as a Highly Commended Paper in the 2020. The editorial team said that it is one of the most exceptional pieces of work they saw throughout 2019. (X category) UK Scopus
  4. 4. Khan, K., Khan, Q., Gul, H., & Khan, S. A. (2020). Ethical, visionary leadership and organization performance: Moderating role of emotional intelligence. Iqra Journal of Business and Management (IJBM) V, 4(2), 254-274.
  5. 5. Khan, S., Arshad, M. A., Mahmood. A., Khan, Q., Kalimullah & Ahmed, Proposed Soul Management Model for Organizational Performance: An Islamic Perspective, Talent Development & Excellence Vol. 12, No. 2s, 2020, 3624-3634. http://www.iratde.com\ orKalimullah, & Ahmed. (2020). Proposed Soul Management Model for Organizational Performance: An Islamic Perspective. Talent Development & Excellence, 12(2s), 3624-3634. http://www.iratde.com Germany. Scopus based on 2020, SJR is 0.143Scopus indexed journal (Germany)
  6. 6. Sher Baz & Khan, Q. (2018) Trump’s Afghanistan Policy: How Afghan mainstream media borrowed official US narratives to frame the myth of peace, Journal of Peace, Development & Communication, Volume 02-Issue 01.Doi: https://doi.org/10.36968/JPDC.2018.I01.05 (Y category)This can also be seen as:Khan, S. B., & Khan, Q. (2018). Trump’s Afghanistan Policy: How Afghan Mainstream Media Borrowed Official US Narratives to Frame the Myth of Peace. Collective Myths and Decivilizing Processes, 5, 169.
  7. 7. Khan, Q., & Pahore, M. R. Ideology and Representation of the Nation: Aggressor and Transgressor in Film Sarfarosh. Progressive Research Journal of Arts and Humanities (PRJAH) Vol. 2, No. 1, 2020 ISSN: 2707-7314. (Y category)
  8. 8. Khan, Q., Anayat, Rahman, S. I.U., & Anayat. F (2020) A Narrative Analysis of Political Satire on Pakistani Electronic Media. Global Mass Communication Review (GMCR), V (IV), 24-44. http://dx.doi.org/10.31703/gmcr.2020(V-IV).03hman (Y category) ICI World of Journals
  9. 9. Khan, Q., Rahman, S. I. U., & Nudrat, A. (2020). Strategies and Persuasive Appeals in the Public Service Messages about Health Issues on Pakistani Television Channels. Global Mass Communication Review, (V-III), 54-72. https://doi.org/10.31703.gmcr.2020(V-III) .05 URL: http://dx.doi.org/10.31703/gmcr.2020(V-III).05(Y category) ICI World of Journals
  10. 10. Pahore, M. R., Memon, S., & Khan, Q. (2021). Fall or Rise? Mapping the Development of Traditional and Digital Newspapers. Progressive Research Journal of Arts & Humanities (PRJAH), 3(1), (Y category)
  11. 11. Qaisar Khan, Kalimullah Khan, Mudassir Hussain, Sher Akbar, Sundus Khan, Feminism, Hegemony and Empowerment in Pakistani Selected Films, Palarch’s Journal of Archaeology Of Egypt/Egyptology 18(8). ISSN 1567-214x.PJAEE, 18(8) (2021). https://archives.palarch.nl/index.php/jae/article/view/8836(X category)
  12. 12. Khan, Q., Akbar, S., & Tauseef, K. (2022). Perception about Body Image Media Advertisements among Female Students in Twin Cities, Pakistan. Global Social Sciences Review (GSSR), VII (II), 46-56. https://doi.org/10.31703/gssr.2022(VII-II).05(Y category) ICI World of Journals
  13. 13. Khan, Q., Akbar, S., & Zafar, J. (2022). Analysis of Audiences’ uses and Gratifications in the Selected Pakistani Urdu Films. Global Regional Review (GRR), VII (II), 11-23. https://doi.org/10.31703/grr.2022 (VII-II).02(Y category) ICI world of journals
  14. 14. Khan, Q., Akbar, S., & Inam, Z. B. (2022). Awarding of Citizenship to Afghan and Bengali Refugees: a Comparative Analysis of Pakistan's Print and Social Media Frames. Global Digital & Print Media Review, V(I), 63-74. https://doi.org/10.31703/gdpmr.2022(V-I).07 (Y category)
  15. 15. Khan K, Shams MS, Khan Q, Akbar S and Niazi MM (2022) Relationship Among Green Human Resource Management, Green Knowledge Sharing, Green Commitment, and Green Behavior: A Moderated Mediation Model. Front. Psychol. 13:924492. doi: 10.3389/fpsyg.2022.924492(W category) Scopus
  16. 16. Khan, K., Khan, Q., Jalaly, S., Shams, M. S., & Shah, T. A. (2022). Green Human Resource Management and Green Service Behaviour in Organisations: Examining Underlying Mechanism. South Asian Journal of Human Resources Management, 23220937221119908. https://doi.org/10.1177/23220937221119(X category) Scopus
  17. 17. Kalimullah Khan, Qaisar Khan, Syed Hassan Jamil & Sher Akbar (2024) A study on high performance organization framework and organization performance: lens of dynamic capability theory, Cogent Business & Management, 11:1, 2285415, DOI: 10.1080/23311975.2023.2285415(X category) Scopus

  1. The Portrayal of Cross Border Terrorism between India and Pakistan in
  2. the film Sarfarosh. Social Sciences Postgraduate National Seminar 2009
  3. (SSPNS), www.soc.usm.my School of Social Sciences, University of
  4. Science of Malaysia, 28-29 October 2009 Gurney Hotel Penang,
  5. Malaysia
  6. 2. The Representation of Cross Border Terrorism in Mission Kashmir
  7. (Symposium of USM Fellowship Holders 2009, Penang Malaysia 14-15
  8. November 2009)
  9. 3. Social Science Postgraduate Seminar 2010 on 22nd& 23 November 2010,
  10. Berjaya Hotel Georgetown, Penang Malaysia.
  11. Title: Partition, Cross Border Terrorism, Nationalism and ‘Othering’ in
  12. Film Gadar and its Effects on the relationships of India and Pakistan
  13. 4. Asia Pacific Sociological Conference 2010 (APSA 2010), 8-11 December
  14. 2010, Kota Kinabalu http://www.apsa 2010. (2nd Social Sciences
  15. Postgraduate National Seminar (SSPNS) 2010.
  16. Title of Paper: Pakistan-Kashmir-India in the Global Debates on
  17. Terrorism: An Analysis of Pro-Nationalistic Film, Roja
  18. 5. KANITA: Inaugural Postgraduate International Conference on Gender
  19. Studies. 31/11/--1/12/2012.
  20. Title of Paper: Women and Gender Relationship in the Bollywood Films:
  21. Roja, Sarfarosh, and Mission Kashmir
  22. 13
  23. 6. International Social Work Conference 2012, Crafting Symbiotic
  24. Partnership and Collaboration in the Asia-Pacific Region
  25. Title of Paper: Bollywood Cinema’s Social Work and Social Justice:
  26. Cultural Role
  27. 7. GS-NRIC: National Research and Innovation Conference for Graduate
  28. Students in Social Sciences 07—09/12/2012
  29. Title of Paper: Cultural, Ethnic and Religious Border Crossing, Muslim
  30. Terrorists in Hindi Films Sarfarosh, Garv and A Wednesday

-Designed and completed Children Park at McDonald Boat Basin Karachi (Art project in the 1996, Rs. 25000).
-Made a life size Statue of Oscar Model for Parsi Community from behalf of Architects of Indus Valley School of Arts and Architecture Karachi (1996,-Rs. 1000).
-cinema screen size Painting on canvas for manager dramatic association and general manager of PIA Karachi (Rs. 25000)
-Charging US$ 300 for portrait paintings of guests at Marriott Hotel rooms (35 minutes session)
-Designed and worked manually on Main Gate of Dubai Shopping Festival 2000 (DHs 40000).

  • BS:
  • o Media Studies
  • o Directing for camera (Film Direction theory and practice)
  • o Basic Drawing
  • o Landscape Drawing
  • o History of Western Arts
  • o History of Arts in Ancient Civilizations

  • MS:
  • o Media Culture and Society
  • o Advanced Development Communication
  • o Approaches to Mass Communication
  • o Digital Media