Khola Qadeer is a Lecturer in the Department of Arts and Media at Foundation University School of Science and Technology. She holds an MS in Media Sciences from Foundation University Islamabad. Her academic and research interests focus on digital platforms, streaming media, audience perception, cultivation analysis, and emerging trends in digital communication. Alongside her academic work, she has a strong interest in creative media, digital storytelling, and visual arts. She is committed to fostering critical thinking, research engagement, and creative exploration among students while continuing to expand her scholarly contributions and pursue advanced research in media and communication studies.